Production Print: The Value of Print Ads

In today's day and age, it seems like digital ads are the only way to go--right? The truth is that print ads still have a lot of value if you know just how to utilize them, and luckily, with a reliable production printer and a little homework, you can still put print ads to work for you. Not so sure? Read on to find out how!

Printing Your Advertisements

Production printers have a lot of power, even in a world that relies on flashy digital ads and technological marketing campaigns. This is because production printing opens up innovative opportunities for businesses to expand their brand, communicate their professionalism, and win consumers' attention, all by utilizing the power of print. In fact, a good print-based marketing campaign doesn't have to work against technology; with a hard-working production printer on your side, you can have the best of both worlds and create advertisements that combine traditional and technological benefits.

But wait, you might be thinking. Why even bother with printed advertisements these days? The truth is that printing is still a huge part of the marketing world, and here are three reasons why.

#1: Printed advertisements are appealing to specific audiences.

No matter what technology provides to us, it's still a unique experience to hold a brochure, pamphlet, or magazine in your hands. Whether it's in a waiting room or at a convention, printed ads are still crucial when the time is right.

#2: Traditional and technological processes overlap.

With a production printer, you can create "augmented reality" advertisements that combine physical and technological marketing techniques. You can also implement advanced strategies that combine your in-person brand with your digital persona, doubling your company's sphere of influence.

#3: Production print makes it *fresh.*

Want to catch a potential customer's attention? All you need to do is utilize one of the many opportunities provided by a production printer. Printed advertisements will never "go out of style" if you're constantly reinventing them.

Ready to let production print help revolutionize your printed marketing techniques? Contact us today!

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At EBP, it’s our mission to help you print outside the box. Beyond copiers and printers, we provide the customized solutions, services, software and workflow that streamline your company’s processes to help you work smarter, not harder.

As your dedicated, full-service partner, our entire team is committed to exceeding your expectations on every level. We are family-owned, driven by family values and proud to be part of the Ricoh USA family group, recognized industry-wide for our organization's excellence in service year after year. Simply put, we’re here to help - every day and in any way that we can.